小米 – Digital Marketing Specialist 职位分析和面试指导

职位描述：

Key Responsibilities:
Assist in the planning and execution of integrated digital marketing campaigns across Meta, Google, TikTok, OTT, DSP, SSP, Programmatic, and OOH platforms.
Coordinate with media vendors and platform partners to ensure timely delivery and optimization of campaigns.
Support in media plan development by analyzing historical data, understanding media mix modeling, and forecasting performance.
Monitor campaign performance and assist in drawing actionable insights based on key metrics and KPIs.
Stay updated with industry trends and recommend improvements to current strategies and plans.
Collaborate with cross-functional teams to ensure consistency and alignment in marketing messages and objectives.
Prepare visual reports and dashboards for internal stakeholders using tools like Google Data Studio or similar platforms.

职位要求：

2 years of experience in digital marketing, media planning, or a related role.
Understanding of OTT platforms, DSP/SSP, and programmatic buying ecosystem.
Hands-on experience or strong knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and other relevant platforms.
Familiarity with digital marketing metrics and the ability to interpret campaign data.
Basic understanding of OOH and how it integrates with digital efforts.
Proficient in data visualization tools and Excel; able to turn raw data into clear, actionable insights.
Excellent communication skills and ability to manage vendor relationships.
Detail-oriented with strong time management and organizational skills.
Fluent in English (written and spoken) is a must. Fluent in Mandarin (written and spoken) is a plus.

招聘部门：

小米

工作地点：

雅加达 ID：A33333A

面试建议：

小米这个数字营销专家岗位最显著的特点是要求候选人具备真正的全渠道作战能力。不仅需要熟悉常规的Meta和Google广告体系，还要对TikTok、OTT等新兴平台有实操经验，更特别的是要求理解程序化购买生态和OOH线下媒体的数字化整合。这种复合型技能组合在普通数字营销岗位中并不多见，说明小米在印尼市场可能正在布局全域营销战略。 建议候选人重点准备三个维度的证明：首先是用具体案例展示多平台协同营销经验，特别是如何平衡不同渠道的预算分配和效果评估；其次是程序化购买的实际操作经验，最好能解释清楚DSP/SSP的工作机制；最后要突出数据分析能力，提前准备几个用数据驱动营销决策的成功案例。面试时可能会遇到现场分析数据集的情况，建议携带笔记本电脑展示数据处理能力。英语沟通环节要特别注意营销专业术语的准确使用，如果能用中文进行基础交流会是很好的加分项。