小米 – Marketing Manager 职位分析和面试指导

职位描述：

1. Responsibile for marketing strategy for all product lines. Direct marketing plan and be responsible for marketing results.
2.Running SNS accounts and community to keep gaining new users and maintain Xiaomi fans.
3.Develop PR strategy to sustain positive and in-depth coverage.Monitor and manage PR crisis.
4.Work closely with internal team to align on projects and goals,work on cross-cutting affairs with local teams (including, but not limited to Marketing, Sales, Aftersales, Retail, Go-To-Market and Product) to support and maximize coverage in accordance to local requirements.

职位要求：

1.Bachelor’s degree or equivalent practical experience.
2.At least 6 years of proven experience in the fields of technology-related communications.
3.Enthusiastic and knowledgeable about the technology industry in general.
4.In-depth knowledge about the business models and products of Xiaomi and its peer competitors.
5. English as working langugage.

招聘部门：

小米

工作地点：

悉尼 ID：A152817

面试建议：

小米正在寻找一位Marketing Manager，这个职位不仅需要传统的市场营销技能，还需要对技术行业有深入的理解和热情。特别值得注意的是，这个职位要求应聘者熟悉小米及其竞争对手的产品和商业模式，这意味着面试官会特别关注你对科技行业的洞察力和战略思维。 在准备面试时，你需要重点展示你在技术行业市场营销方面的经验，尤其是如何通过社交媒体和公关策略来提升品牌影响力和用户增长。建议你准备一些具体的案例，说明你如何制定和执行成功的营销计划，以及如何处理公关危机。同时，确保你对小米的产品和竞争对手有充分的了解，这将帮助你在面试中展现出你的专业知识和战略眼光。