职位描述：
Summary：
Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Greater China (GC) team, part of Apple’s global Marketing Communications team, is responsible for all consumer-facing communications, including advertising, apple.com, direct marketing, Apple retail, channel, digital commerce, packaging, video, corporate identity, and partner communications.
The Digital Commerce team is crucial to our core business strategy, driving E-Commerce standards and digital innovation across multiple online platforms. As Experience Producer, you will lead platform establishment and redesign efforts to enhance customer experience, ensure frictionless buy flows, design adaptable infrastructure, and highlight the advantages of buying Apple products throughout the journey.
Description：
This Producer will drive E-Commerce store setup, UX and buy flow optimization, digital innovation, project management, and implementation across platforms like marketplace and social commerce platforms, by partnering with Creative and Brand teams within Marcom, as well as teams from Apple Store Online, Product Marketing, external agencies, etc.
– Manage all aspects of digital production across Web/mobile applications and social platforms.
– Work effectively with creative, cross-functional teams and external agencies.
– Work closely with Digital Commerce Lead, Retail Brand Lead & leadership to communicate status and risks.
– Drive creative review sessions with WW and GC partners.
职位要求：
Minimum Qualifications：
Bilingual in Chinese and English.
6+ years of relevant work experience in a leading digital creative agency, in-house marketing communications, or E-Commerce, Digital Marketing department.
Hands-on experience in delivering complex experience-led projects in digital/social commerce space
Strong knowledge in China E-Commerce ecosystem and the latest trends.
Preferred Qualifications：
A passion for creating outstanding digital customer experiences is essential.
Self-starter, self-motivated, self-sufficient.
Committed to excellence and an outstanding attention to detail.
Excellent written and verbal communicator, with great interpersonal and presentation skills.
Strong knowledge of end-to-end web technologies.
Solid experience managing complex programs in fast paced and changing environments.
Able to organize information quickly and summarize succinctly.
Accommodate rapid change and ambiguity, and working under tight deadlines.
Able to communicate effectively one-on-one and in large groups.
招聘部门：
Apple Marketing
工作地点：
Shanghai, Shanghai, China
面试建议：
Apple的Digital Commerce Producer – Experience职位是一个高度专业化的角色，要求候选人不仅具备丰富的数字营销和电子商务经验，还需要对中国市场有深刻的理解。这个职位的核心在于优化用户体验和购买流程，同时推动数字创新。面试官很可能会重点关注你在数字/社交商务项目中的实际经验，以及你如何应对快节奏和变化多端的工作环境。 为了准备这个面试，你需要准备好展示你在数字营销和电子商务领域的实际案例，尤其是那些能够体现你对中国市场理解的案例。同时，由于这个职位需要与多个团队合作，你的沟通和协调能力也将是面试的重点。建议你提前研究Apple的电子商务平台和数字营销策略，以便在面试中展示你对公司业务的深刻理解。此外，准备好用双语进行沟通，因为这是职位的基本要求之一。
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