职位描述：
Summary：
We’re searching for a dynamic, highly motivated senior marketer with phenomenal ideas and a real passion for content to run the marketing organization supporting our Services businesses in Greater China. As the Head of Marketing, you’ll be the primary person responsible for the strategy and execution of marketing programs to grow and support the App Store and Apple Media Products including Apple Music, Apple TV+, iTunes and Apple Podcasts in Greater China. You will be collaborating with World Wide and local teams responsible for marketing programs, sales, partners, content, and product management for these services. We are looking for an experienced marketer with a deep understanding of entertainment services marketing, a knowledge of digital marketing channels, and/or subscription marketing. You should have excellent communication skills to work across a complex matrix organisation, and should be able to build positive relationships with key partners to help deliver world-class marketing programs and partnerships. If you are a marketing and digital enthusiast, love keeping up with pop culture, passionate about how technology shapes our future, and most of all, are excited about the role apps, music, movies, and games play in people’s lives, then we are keen to hear from you.
Description：
– You will develop impactful marketing strategies and programs to reach the apps, music, and video markets in Greater China to grow Apple’s service businesses.
– You’ll manage the marketing team for App Store and Apple Media Products in Greater China.
– You will be the site leader who pulls together a wide range of teams across different functions who are based on the same site. Many of these teams don’t report into your org, but you would cultivate and lead them under a strong sense of one team across functions.
– You will drive growth across Apple Services through acquisition, user engagement and churn reduction via multiple channels such as Strategic Partnerships, Performance, CRM and Affiliate marketing.
– You will analyse and optimise all projects and campaigns to find opportunities to grow based on customer insights that are aligned with Apple values.
– You will prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level to help develop programs.
– The work location can be based in Shanghai or Beijing.
Your success in the role will be measured according to your ability to execute on marketing programs leading to the growth in business. The programs you develop will be assessed based on overall impact on customer excitement that leads to revenue, cost-effectiveness, return on investment, and alignment with company goals and strategies.
职位要求：
Minimum Qualifications：
Experience in developing and executing large national consumer marketing programs.
Experience in App, digital, Music, subscription, or media business.
Fantastic relationship and account management abilities, and excellent communication skills.
Experience developing business & content strategies, focusing on customers + growth.
A deep understanding of digital entertainment trends and influences in Greater China is key.
Preferred Qualifications：
Excellent people management skills, including setting goals, driving performance, and encouraging development.
Seasoned leadership skills with demonstrated ability to present to senior management.
Skilled at developing and exercising cross-functional influence.
Attention to detail and excellent project management skills running schedules, deliverables, cross-functional responsibilities, etc.
A highly motivated team-player who is able to work in dynamic environment.
Deep understanding of marketing channels and which ones work the best based on the objective.
Ideally, you’ll have over 15 years of relevant marketing (digital, entertainment) experience.
Mandarin and English fluency required.
BA/BS required; MBA a plus.
招聘部门：
Apple Marketing
工作地点：
Beijing, Beijing, China
面试建议：
Apple正在寻找一位能够领导大中华区服务业务营销的高级营销人才。这个职位不仅要求你具备深厚的数字娱乐营销经验，还需要你能够协调跨职能团队，推动业务增长。面试官会特别关注你在订阅服务、数字营销渠道以及跨团队协作方面的实际经验。 为了准备这场面试，你需要重点展示你在数字娱乐营销和订阅服务方面的成功案例。准备好详细描述你如何通过营销策略推动用户增长和参与度。此外，强调你在跨职能团队中的领导能力，尤其是如何协调不直接汇报的团队。面试中可能会涉及具体的大中华区市场趋势和消费者行为分析，因此确保你对这些话题有深入的了解和独到的见解。最后，流利的英语和普通话沟通能力是基本要求，确保你在面试中能够清晰、自信地表达你的观点。
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