职位描述：
Summary：
Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Marcom Greater China team, part of Apple’s global Marketing Communications team, is responsible for all consumer-facing communications, including advertising, apple.com, direct marketing, Apple retail, channel, digital commerce, packaging, video, corporate identity, and partner communications.
The Digital Commerce team is crucial to our core business strategy, driving E-Commerce standards and digital innovation across multiple online platforms. As a Digital Commerce Producer, you’ll lead creative initiatives for key brand and shopping moments, uncover local insights, balance brand and commerce goals, and deliver holistic themes that spotlight product stories and compelling offers.
Description：
This Producer will drive E-Commerce store setup, UX and buy flow optimization, digital innovation, project management, and implementation across platforms like marketplace and social commerce platforms, by partnering with Creative, Brand teams, and stakeholders from Retail ASO, Interactive, PM, DCM, and an external digital agency. The ideal candidate is comfortable with ambiguity and change, detail-oriented, and capable of defining strategic plans. A passion for creating outstanding digital customer experiences is essential.
职位要求：
Minimum Qualifications：
Fluent in Chinese and English
10+ years of relevant work experience in a leading digital creative agency, in-house marketing communications, or E-Commerce, Digital Marketing department
Deep knowledge of local digital trends, marketplaces and social platforms including WeChat, Tmall, Douyin, Red etc.
Preferred Qualifications：
Self-starter, self-motivated, self-sufficient
Committed to excellence and an outstanding attention to detail
Excellent written and verbal communicator, with great interpersonal and presentation skills
Strong knowledge of end-to-end web technologies
Able to organize information quickly and summarize succinctly
Accommodate rapid change and ambiguity, and working under tight deadlines.
Communicating effectively one-on-one and in large groups.
招聘部门：
Apple Marketing
工作地点：
Shanghai, Shanghai, China
面试建议：
Apple的Digital Commerce Producer职位是一个高度专业化的角色，要求候选人不仅具备深厚的数字营销和电子商务经验，还需要对中国市场的独特数字生态系统有深刻理解。这个职位的核心在于推动电子商务标准和数字创新，特别是在中国的主流平台如微信、天猫、抖音和小红书上。面试官会特别关注候选人在这些平台上的实际操作经验，以及他们如何平衡品牌目标和商业需求。 为了准备这个面试，建议候选人重点准备自己在数字营销和电子商务领域的实际案例，尤其是那些展示了你如何在中国特定的数字环境中推动创新和优化的案例。同时，准备好讨论你如何处理模糊性和快速变化的环境，因为这在数字营销领域尤为常见。此外，强调你的沟通和展示技巧，因为这个角色需要与多个团队和利益相关者紧密合作。最后，确保你对Apple的品牌和产品有深入的了解，因为这将帮助你在面试中展示你对公司的热情和承诺。
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