职位描述：
Summary：
Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry – leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online (ASO) team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
Our Retail Conversational Systems team within ASO is focused on digital customer engagement, and is redefining what’s possible in digital communication. In this Shanghai based role, you’ll have the unique opportunity to create and define innovative conversational experiences that make our engagements with our customers more intuitive, intelligent, and impactful. You will be entrusted with the strategic vision and execution of customer engagements through conversational systems, that aligns with our company’s commitment to excellence, simplicity, and user delight. This is more than a job; it’s a chance to leave your mark on a product that touches lives globally.
Description：
In this role, you will be responsible for analyzing, evaluating, recommending, and implementing our conversational design strategies. Through a Conversational Designer lens, you’ll use your creativity and technical acumen to define and build the desired experience. Typical responsibilities will include:
– Define, plan and deliver dialogue flows that adapt dynamically based on user intent, sentiment and context, leveraging designed dialogue branches or generative models per the best performance of the chosen technology.
– Conduct annotation, identify opportunities, and execute activities to improve the accuracy of our models.
– Be the voice of our customer and will champion features, communicate project status to multi-functional leads, present in leadership reviews and create prototype and product demos.
– Be the subject matter expert of the ideal conversational experience, applying a broad range of user experience design skills (including Heuristic Evaluation and design thinking) to envision, design, and specify conversational behaviors.
– Partner closely with teams like Data Science, Strategy, Digital Experience, Product Management, etc. to identify core pillars and MVPs, and ensure the delivery of conversational experience for new projects/initiatives.
– Uncover customer insights from chat interactions and drive next generation experiences that will optimize our customer journey and overall experience.
– Prioritize enhancements based on customer needs, business value, and technical feasibility.
– Maintain methodologies once in service to ensure their continued use and acceptable level of quality.
– Evaluate chat experience both internally and across a competitive landscape, and providing recommendations that fulfill business needs, enhance customer satisfaction, and that may reduce operational overhead.
– Ability to think creatively and strategically, with a passion for staying ahead of industry trends and driving innovation in conversational AI.
– You have a high tolerance for ambiguity, and don’t let uncertainty stop you in your tracks. You anticipate. You connect and synthesize. You find a way through.
职位要求：
Minimum Qualifications：
7+ years of experience in conversational design for consumer products, conversational agents or voice assistants.
Proven track records of building and tuning conversational experience in a fast-paced, technology-driven environment.
Strong analytical skills with the ability to synthesize complex data into actionable insights.
Excellent oral and written communication skills in both Mandarin and English; presentation skills with various audience and levels
Demonstrable experience in articulating, negotiating, and refining design solutions with partners using data and design standard methodology.
Able to influence others without authority and build trust with other teams.
Preferred Qualifications：
M.S. in Business, Computer Science, or a related field, MBA or advanced degree preferred, or B.S. with equivalent industry experiences.
Design lead role experience, with an ability to lead and grow a team of high performing designers.
Able to leverage LLMs, RAG and multimodal interactions to craft context-aware, personalized and adaptive conversations.
Expertise in Generative AI (LLM-based chatbots, prompt engineering, RAG, fine-tuning).
Background in linguistics, or human-computer interaction.
Familiar with autonomous agent frameworks (e.g. multi-agent systems).
招聘部门：
Apple Corporate Functions
工作地点：
Shanghai, Shanghai, China
面试建议：
Apple的对话设计师职位不仅要求你具备传统的对话设计能力，还需要你熟悉最新的生成式AI技术，如LLM和RAG。这意味着面试官会特别关注你在这些前沿技术上的实际应用经验。他们希望看到你如何利用这些技术来优化客户体验，尤其是在多模态交互和个性化对话设计方面的能力。 在准备面试时，建议你重点展示你在对话设计中的创新思维和解决问题的能力。准备一些具体的案例，说明你是如何通过数据分析和用户体验设计来优化对话流程的。同时，由于这是一个跨职能合作的职位，你还需要展示你如何与数据科学、产品管理等团队协作，推动项目的成功。此外，由于职位要求中英文流利，确保你在面试中能够清晰、自信地表达你的想法。
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