职位描述：
Summary：
Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a Digital Experience Strategist – Greater China, to help us do extraordinary things.
The Digital Experience and Merchandising (DE&M) team defines, develops and delivers an exceptional shopping experience for Apple Store Online customers across all of our digital platforms. As a Merchandising Specialist, you will play a key role in developing innovative regional merchandising and story telling strategies that captivate customers and support purchase confidence. You will have the opportunity to shape how people shop, driving innovation and creating best-in-class experiences for Apple customers.
Description：
This role will support the planning and execution of regional digital merchandising strategies including for campaigns and promotions on Apple flagship stores on China marketplaces and social platforms. This individual will leverage an understanding of business goals, commercial programs, customer journeys and friction points to continuously optimize the e-commerce experience.
– Support the development of detailed merchandising strategies, briefs and plans for campaigns and promotions in partnership with worldwide DE&M team, commercial teams, Marketing teams and other partners.
– Collaborate with worldwide and regional cross-functional teams for launches to ensure local relevance in merchandising, including navigation, content, curation, and performance optimization.
– Generate reports and analyze the performance of the store to extract actionable insights, and translate them into clear recommendations and plans.
– Work cross-functionally to understand the customer journey and implement strategies that enhance the digital shopping experience on the platform store.
职位要求：
Minimum Qualifications：
7+ years of experience in digital commerce, marketing, customer experience, digital merchandising, or equivalent experience
Deep knowledge in China digital/social commerce platforms
Fluent English and Chinese
Preferred Qualifications：
Experience working closely with creative and UX teams to create innovative customer experiences.
BA/BS in related field.
Experience enhancing digital merchandising performance through data-driven insights.
Solid communication and presentation skills.
Good understanding of China e-commerce platforms, regional retail trends, including shopping behaviors, consumer preferences and conversion optimization strategies.
Familiar with using platform analytics reporting tools, Adobe analytics and Tableau
Demonstrates Apple’s values of inclusion and diversity.
招聘部门：
Apple Corporate Functions
工作地点：
Shanghai, Shanghai, China
面试建议：
Apple的这个数字营销专员职位非常注重候选人对于中国特殊电商生态的理解和实战能力。与普通电商岗位不同，这里特别强调要能在中国特有的社交电商平台（如微信小程序、抖音电商等）上创造魔法般的购物体验。面试官会重点考察你如何将Apple全球统一的品牌调性与中国本土化的数字购物习惯相结合的能力。 准备面试时，你需要重点准备三个方面的案例：首先是中国特色电商平台的实操经验，比如你如何在天猫旗舰店通过数据优化提升转化率；其次是跨文化协作案例，说明你如何协调全球团队与本地需求；最后要准备数据分析案例，展示你如何通过Tableau等工具发现用户旅程中的摩擦点并改进。记得所有案例都要围绕’创造魔法体验’这个核心理念来组织，这是Apple特别看重的价值观。面试时不妨多使用’customer journey’、’friction points’这类岗位描述中的关键词，这会显示你对岗位的理解深度。
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