职位描述：
Summary：
Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a Senior leader of Digital Experience & Merchandising – Greater China, to help us do extraordinary things.
We are seeking an experienced Platform Marketing Manager to join our global Performance Marketing organization. This role is responsible for developing impactful and integrated digital marketing campaigns within platforms in China like Tmall, WeChat and others. The successful candidate will be a proactive, analytical thinker with hands-on experience driving business outcomes with marketing campaigns across a variety of platforms in Greater China.
Description：
As Platform Marketing Manager, you will be responsible for the flawless execution of all our marketing campaigns within China platforms across product and campaign launches throughout the year, making sure the work resonates locally and on-platform and ensures that we are delivering the best customer experience.
– Day to day management of marketing programs within platforms such as WeChat and Tmall, focused on driving full funnel outcomes across brand, campaign and product awareness, traffic and revenue for Apple.
– Represent Retail Performance Marketing within the broader Retail campaign planning meetings with local and World Wide team members.
– Identify and drive any local initiatives that tackle local challenges or opportunities. Monitor activities against assigned revenue investments targets
– Develop and recommend new processes and procedures, while following and contributing to World Wide best practices
职位要求：
Minimum Qualifications：
8+ years of digital marketing experience, including experience running marketing campaigns on Tmall, WeChat, Douyin
Outstanding track record of profitably developing and executing data-driven online marketing strategies
Deep understanding of web analytics on platform like Adobe, Tableau and others
High proficiency in both Mandarin and English, with strong cultural fluency to navigate local and global partner ambiguities and expectations effectively
Preferred Qualifications：
BA/BS in Marketing or equivalent experience, MBA/MA or advanced degree preferred
Deep knowledge of marketing on platforms in China
Data driven and passionately analytical, Excel power user
Strong verbal, written communication and presentation skills
Detail-oriented
Strong organizational and time management / prioritization skills
招聘部门：
Apple Corporate Functions
工作地点：
Shanghai, Shanghai, China
面试建议：
Apple正在寻找一位Platform Marketing Manager，负责在中国主流数字平台上执行营销活动，确保品牌和产品的最佳曝光和销售效果。这个职位不仅要求你有丰富的数字营销经验，还需要你能够在中国特有的平台如Tmall和WeChat上灵活运作，同时具备数据驱动的思维和跨文化沟通能力。 为了在面试中脱颖而出，你需要准备展示你在中国数字平台上的实际案例，尤其是那些能够体现你如何通过数据驱动策略提升品牌和销售的例子。面试官很可能会深入询问你在Tmall或WeChat上的具体操作经验，以及你如何应对跨文化团队合作的挑战。建议你提前复习相关平台的最新营销趋势和工具，准备好用具体数据来支持你的成就陈述。同时，由于这个职位需要频繁与全球团队协作，你的英语沟通能力也会是考察重点，确保你能清晰表达复杂概念并处理跨文化差异。
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