职位描述：
Summary：
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Greater China team develops and manages world-class marketing communication efforts that support Apple’s rapid growth in this region. This includes all consumer-facing communications across Localization, Advertising, Social, Retail, Partner, Interactive & Digital platforms, as well as support for Video & Motion Graphics.
The Creative Director provides leadership within the Interactive team, specifically for Apple.com, the Apple Store app, social media platforms, and digital signage. They are responsible for working with a group of designers across multiple projects, typically focused on product launches and campaigns, as well as retail and channel initiatives. They empower the broader cross-functional team while providing critical feedback on deliverables, and work closely with leadership from other teams to deliver elegant XD thinking and documentation for informational websites, transactions, and app experiences.
The Creative Director will work closely with the Interactive Lead, GC Group Creative Director, Worldwide Creative Leadership (London & Cupertino), and Greater China Marcom leadership to deliver creative that resonates with the market.
Description：
The Creative Director, Experience Design (Interactive & Local Platforms) collaborates across subject areas that include writers, UI & UX designers, developers, and creative technologists and is a partner to other creative leads within Marcom. They lead and motivate the team by having a focused vision, a level head and a clear strategy. They articulate the rationale behind design decisions and exhibit strong managerial skills to guide the internal team and external partners.
This role demonstrates extraordinary strategic and design thinking and provides expertise in connections and content strategy, systematic and interaction design, usability, analytics, user testing, information architecture, and marketing. Their responsibilities include helping to ensure that assignments are on track and aligned with strategy as well as presenting work to internal teams and executives at Apple, clearly articulating design rationale.
职位要求：
Minimum Qualifications：
At least 12 years in Design/Digital agencies or in-house marketing communications departments.
At least 3 years of management experience leading a team of design talent.
A diverse and distinguished portfolio of integrated digital work, with in-depth experience in digital marketing and commerce environments.
Excellent written and spoken English skills for effective communication with international team members.
Preferred Qualifications：
A Bachelor’s degree.
10+ years of experience in information architecture and experience design.
Exposure to local culture in China and its unique digital landscape.
Portfolio shows applied knowledge of usability, user-centered design, and content strategy with logical and creative thinking. XD documents include sitemaps, flows, and wireframes.
Excellent written, oral, and interpersonal skills; can present and explain XD directions to a broad audience; and can contribute effectively during all phases of an interactive project.
Language ability in Chinese.
Fluent in analytics, usability tests, and other forms of qualitative and quantitative feedback with the ability to use analytics and user testing to inform the process.
Extensive experience with connections and content strategy and platform design, from large-scale marketing sites to transactional commerce sites.
Proficient in Web and app experience design and are familiar with current development technologies.
Understands the requirements of the creative process, including typical time and resources needed to produce quality work.
Experience leading and developing a team of individual contributors.
Ability to work at a strategic and execution level within a matrixed organization.
Seeks to understand different perspectives and cultures and contributes to a work climate where differences are valued and supported.
招聘部门：
Apple Marketing
工作地点：
Shanghai, Shanghai, China
面试建议：
Apple正在寻找一位在数字营销和用户体验设计领域有深厚背景的创意总监，这个职位不仅要求你具备出色的设计能力，还需要你能够领导团队并与全球团队有效沟通。面试官很可能会关注你在跨文化环境中的工作经验，特别是在中国市场的经验。他们希望看到你如何将Apple的全球品牌标准与本地市场的需求结合起来。 为了准备这次面试，你需要准备展示你过去在数字营销和电子商务环境中的工作案例，特别是那些能够体现你战略思维和用户体验设计能力的项目。同时，准备好讨论你如何管理团队和与跨职能团队合作的经验。由于这个职位需要与全球团队紧密合作，你的英语沟通能力也将是一个重要的考察点。记得带上你的作品集，并准备解释你的设计决策背后的思考过程。
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