职位描述：
Summary：
Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here in Retail, we are responsible for Apple’s flagship Stores and Online experience. Our main goal is to deliver a magical, personal experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such extraordinary stores, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
The Apple Retail team is seeking an exceptional Account Manager to craft and own the strategy for a critical digital partnership to drive transformative growth in China.
In this role, you will leverage a deep understanding of retail trends, consumer insights, e-commerce platforms and the unique dynamics of Greater China to develop and execute impactful strategies that accelerate growth and innovation for Apple Retail.
We are looking for a strategic powerhouse with exceptional storytelling and communication abilities, strong commercial acumen, and outstanding relationship-building skills. The ideal candidate will bring significant experience in hardware sales and a proven track record of navigating the wireless carrier ecosystem to deliver measurable business results.
Description：
We are seeking a dynamic and strategic Digital Account Manager to drive the commercial performance of a leading digital platform. This role requires a highly motivated individual who can develop and execute strategic plans, oversee key projects, and identify new growth opportunities. The ideal candidate will possess strong commercial acumen, excellent relationship management skills, and a deep understanding of digital platforms, customer experience, and business growth levers.
Commercial Performance Management
– Own and drive the platform’s commercial strategy to ensure revenue growth and profitability.
– Analyze key performance metrics to optimize sales, pricing, and customer engagement strategies.
– Identify areas for efficiency improvements and cost savings while maximizing commercial impact.
Strategic Planning & Business Development
– Develop long-term strategic plans that align with the Retail’s goals and market trends.
– Identify and capitalize on new business opportunities, partnerships, and revenue streams.
– Conduct competitive analysis to refine the platform’s value proposition and market positioning.
Account & Stakeholder Management
– Manage and develop relationships with key partners and internal stakeholders to drive success.
– Act as the main point of contact for Partner, ensuring satisfaction and business alignment.
– Lead negotiations and oversee contract management to secure mutually beneficial agreements.
Project Oversight & Implementation
– Oversee the execution of key commercial projects, ensuring alignment with business objectives.
– Work cross-functionally with product, marketing, and operations teams to deliver strategic initiatives.
– Monitor project progress, timelines, and outcomes, adjusting plans as needed for optimal results.
Digital Growth & Performance Optimization
– Leverage data and insights to enhance user acquisition, retention, and consumer engagement strategies.
– Collaborate with marketing and merchandizing teams to optimize campaigns, SEO, and customer funnel conversions.
– Stay updated on emerging digital trends and technologies to drive innovation and competitiveness.
Reporting & Performance Analysis
– Develop and present regular performance reports with insights and recommendations for improvement.
– Utilize data analytics tools to track business KPIs, customer behavior, and sales performance.
– Provide executive-level summaries and strategic recommendations based on market and performance data.
职位要求：
Minimum Qualifications：
Bachelor’s degree in Business, Marketing, Economics, or equivalent experience in a related field.
7+ years of experience in commercial strategy, go-to-market planning, or retail business management. Proven ability to analyze market trends, consumer behavior, and business performance to develop actionable strategies.
Strong leadership skills with the ability to influence and drive cross-functional teams without direct authority. Excellent communication, relationship-building, and executive presentation skills.
Expertise in fintech, e-commerce or omni-channel retail strategies, with a focus on driving online sales growth. Creative thinker with a passion for innovative growth ideas.
Preferred Qualifications：
Language Proficiency: Fluency in Mandarin would be highly advantageous given the focus on the Greater China market.
Cultural Understanding: Deep cultural insights into the Chinese market and social media platforms to effectively tailor strategies and communication.
Business Development acumen: a passion for sale leadership and uncovering the new opportunity
Industry Knowledge: Prior experience in the technology or consumer electronics sector can provide valuable industry-specific insights.
Negotiation Skills: Advanced negotiation skills to handle complex partnership agreements and business deals.
招聘部门：
Apple Corporate Functions
工作地点：
Shanghai, Shanghai, China
面试建议：
Apple正在寻找一位能够推动中国区数字平台商业表现的电商经理。这个职位最特别的地方在于它需要候选人同时具备国际视野和本地化执行能力，既要理解Apple全球零售战略，又要能针对中国市场制定专属策略。面试官会特别关注你对中国电商生态的理解深度，包括平台运营规则、消费者行为特点和社交媒体营销方式。 准备面试时，你需要重点展示三方面能力：一是商业敏感度，用具体案例说明你如何通过数据分析优化销售策略；二是跨文化沟通能力，准备你如何协调全球品牌标准与本地市场需求的实例；三是创新思维，分享你在中国电商环境中发现并抓住增长机会的经验。建议深入研究Apple在中国市场的现有电商表现，准备具体改进建议，这会让你在面试中脱颖而出。同时要准备好用中文回答部分问题，展示你的语言能力和文化适应力。
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