职位描述：
Summary：
Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
The worldwide Apple Retail Engagement & Marketing (REM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values.
We are seeking a highly skilled and experienced Communications Strategist to shape holistic strategies with a customer and creative perspective into informative plans that inspire teams to connect deeply with our products, software, and services. Lead the development and execution of impactful employee communication and engagement strategies for Apple Retail’s team members across Greater China. This role requires a seasoned professional who can navigate a complex internal landscape, delivering compelling communications that align with Apple’s priorities and enhance the employee experience.
Description：
– Strategic Communication Planning & Execution: Develop and implement comprehensive communication plans that address the unique needs of diverse employee groups across Greater China, considering role, tenure, and employment type.
– Employee Engagement: Proactively identify opportunities to enhance employee engagement, creating and executing strategies that foster a positive and productive work environment. This includes leveraging owned platforms and incorporating learning and development initiatives.
– Cross-Functional Collaboration: Partner effectively with cross-functional teams (including HR, Legal, and Labor Relations) and senior management to ensure alignment and deliver impactful communications.
– Crisis Communication: Develop and implement crisis communication plans and manage communications during critical situations.
– Change Management Communication: Lead communication efforts surrounding organisational change initiatives, ensuring transparency and minimising disruption.
– Content Creation: Develop compelling and engaging content across various platforms, adapting messaging to resonate with diverse audiences.
– Stakeholder Management: Build and maintain strong relationships with key stakeholders, acting as a trusted advisor and providing strategic counsel.
– Global Collaboration: Collaborate effectively with international REM teams to ensure alignment with global initiatives while adapting content for the specific needs of the Greater China market.
– Measurement & Analysis: Track and measure the effectiveness of communication initiatives, using data to inform future strategies.
职位要求：
Minimum Qualifications：
Native fluency in Mandarin Chinese and excellent written and spoken English. At least 10+ years of experience in strategic communication, change management communication, and crisis communication within a large, multi-disciplinary organisation.
Deep knowledge in developing and implementing integrated communication campaigns, with a strong focus on employee engagement initiatives.
Deep understanding of the nuances of the Greater China market and its workforce.
Preferred Qualifications：
Language ability in Cantonese
Ability to work effectively in a highly matrixed organisation, be able to organically grow internal relationships, to influence and lead through ambiguity in order to produce forward-thinking creative.
Possess a strong editorial point of view and narrative ability, building key messages for work ranging from commercial marketing campaigns, to product launches.
Proven ability to interpret understand global business challenges and formulate effective communication that resonates in the APAC region.
Demonstrated experience working with HR/People teams on employee engagement initiatives.
Experience in corporate communications or government relations and or working with labour relations and legal functions is highly preferred.
Proven ability to ‘see around corners’ to understand global business challenges and formulate effective communication strategies that support the audience needs and business goals.
Exceptional learning agility and an understanding of Generative AI techniques that can inform global communications plans.
Bachelor’s degree in Communications, Journalism, Public Relations, Media Studies, or a related field.
招聘部门：
Apple Corporate Functions
工作地点：
Shanghai, Shanghai, China
面试建议：
Apple大中华区传播策略师这个职位非常独特，它不仅仅要求传统的传播技能，更强调对大中华区市场的深刻理解以及在复杂组织环境中实施战略传播的能力。这个角色的特殊性在于需要同时处理员工沟通、危机管理和变革传播等多维度任务，而且要在保持全球一致性的同时适应本地市场特点。面试官会特别关注候选人对大中华区文化和工作环境的理解深度，以及在矩阵式组织中推动变革的能力。 准备这个职位的面试时，你需要重点展示三方面的能力：首先是大中华区市场的专业洞察，包括对当地员工沟通习惯的理解；其次是战略思维能力，特别是如何将全球策略本地化的案例；最后是危机处理经验，准备几个你成功化解沟通危机的具体事例。由于这个职位涉及大量跨部门协作，要准备好展示你建立关系和影响决策的能力。特别值得注意的是，Apple非常重视创新思维，所以可以准备一些关于如何运用新技术（如生成式AI）提升传播效果的思考。着装方面建议商务休闲，既体现专业性又不失创意行业的灵活性。
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