阿里巴巴 – 全球速卖通事业部(AliExpress)-Affiliate Product Manager (Growth Focus)-Arise-User Product 职位分析和面试指导

职位描述：

Responsibilities:
1. Responsible for the planning and design of user growth products for AIDC’s local European e-commerce platform.
2. Focus on building Affiliate Systems and collaborate with local Traffic Channels, being accountable for DAU (Daily Active Users) and the number of active buyers.
3. Analyze the needs of affiliate channels (KOLs, distributors, promoters, etc.) and optimize partnership models to improve acquisition efficiency and ROI.
3. Cooperate with Paid Traffic Channel and Monetization Team to discover new platform growth opportunities

职位要求：

1. 3+ years of product management experience, preferably in growth, affiliate marketing (CPS/CPA), or ad platforms.
2. Deep understanding of affiliate ecosystems, including partnerships with promoters and distributors, with strong analytical skills.
3. Excellent logical thinking and product design skills, capable of independently creating PRDs, prototypes, and managing projects.
4. Results-driven, adept at cross-team collaboration to deliver products and achieve growth targets.
5. Proficiency in English
6. Based in Madrid is plus

招聘部门：

阿里巴巴 Alibaba Group

工作地点：

Madrid

注意：为了确保您掌握真实的招聘信息，上述信息均为原始内容。我们的“面试建议”和“模拟面试”均基于原始招聘信息设计和提供。

面试建议：

这个职位是阿里巴巴全球速卖通事业部在欧洲市场的重要增长岗位，专注于通过联盟营销系统提升平台的日活跃用户和买家数量。与普通的产品经理职位不同，它特别强调对联盟营销生态(CPS/CPA)的深入理解和实践能力。面试官会特别关注候选人在用户增长策略、联盟渠道管理以及跨团队协作方面的实际经验。由于工作地点在马德里，具备欧洲市场经验或语言能力会是额外优势。

在准备面试时，你需要重点展示在联盟营销和用户增长方面的具体案例。准备几个你曾经参与或主导的成功增长项目，特别是那些涉及KOL合作、分销渠道优化的案例。量化你的成果，比如提升了多少DAU或ROI。面试中可能会遇到关于如何平衡短期增长目标和长期用户价值的讨论，提前思考你的观点。由于这是一个国际化岗位，确保你的英语表达流畅，特别是专业术语的使用。简历中突出你的数据分析能力和跨文化协作经验，这些都是这个职位看重的核心能力。