京东 – 用户产品经理(海外业务) 职位分析和面试指导

职位描述:

Product Manager and Ops

1. Collaboration: Work with cross-functional teams to shape and implement App product strategies based on user needs and business plans extend our global markets.

2. User Experience Exploration: Identify and enhance opportunities within the App journey, including features like new customer acquisitions, search, recommendations, promotions, product details, guided shopping, payment options, customer reviews.

3. User Growth Mechanism: build traffic acquisition and optimize performance for online-marketing, retargetting, affiliate, RTA channals. Establish performance metrics, cost meansurement and attribution models to drive growth of MAU, DAU and Buyers

4. Customer Segmentation: Define customer lifecycle and segments, and design a ML based approach to leverage incentives (e.g. promotion /voucher programs) to improve customer engagements, loyalty, and purchase frequency.

5. Product Lifecycle Management: Manage product roadmaps and launch milestones

职位要求:

1. Bachelor’s degree in Computer Science, Business Administration, Product Management, Finance, Engineering, or a related field.

2. At least 5 years of experience in product management or operations, ideally in a tech or e-commerce environment.

3. Proven track record of user base success (e.g. managing App products with over 1 million daily active users).

4. Strong analytical and communication skills to effectively collaborate across various teams and leverage data for decision-making.

5. Experience working across different regions and diverse cultures is advantageous.

符合京东价值观:客户为先、创新、拼搏、担当、感恩、诚信。

招聘部门:

京东

工作地点:

北京

注意:为了确保您掌握真实的招聘信息,上述信息均为原始内容。我们的“面试建议”和“模拟面试”均基于原始招聘信息设计和提供。

面试建议:

京东海外业务产品经理这个岗位有几个显著特点值得注意。首先它不同于普通的国内产品岗位,需要同时具备跨境电商的行业认知和国际化视野,这在要求中明确提到了跨地区跨文化的工作经验优势。其次岗位特别强调数据驱动的用户增长能力,不仅要求管理过百万级DAU的产品,还需要搭建完整的流量获取和效果评估体系,包括RTA等相对专业的广告渠道优化经验。最特别的是岗位要求中融入了机器学习应用能力,需要候选人能够设计基于算法的用户分群和激励体系,这在传统产品岗位中并不多见。

准备这个岗位面试时,建议重点准备三个维度的案例。第一是用户增长相关的具体案例,要能清晰说明你如何通过渠道优化和产品改进提升核心指标,最好能展示你对CAC/LTV等电商关键指标的理解。第二要准备机器学习应用的实际案例,即使是与数据团队合作的项目也可以,但要体现你在其中的决策逻辑。第三要突出国际化背景,任何与跨文化团队协作或海外市场拓展相关的经验都会是加分项。面试时可能会遇到产品设计题,建议采用GROW模型来展现你的思考过程,特别注意把京东价值观融入回答,比如在讨论用户激励方案时可以强调客户为先的理念。

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