职位描述：
Summary：
Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Join Apple, and help us leave the world better than we found it!
Marketing Communications (Marcom) is the creatively-led distributed team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Greater China team develops and manages world-class marketing communication efforts that support Apple’s rapid growth in this region. This includes all consumer-facing communications across Localization, Advertising, Social, Retail, Partner, Interactive & Digital platforms, as well as support for Video & Motion Graphics.
As the Interactive Lead, provides leadership within the Experience Design (XD) teams, Interactive Visual Design Teams and Interactive Writing Teams to create best-in-class digital communications and customer experiences for apple.com, social media handles, retail and partner digital channels, and other digital platforms.
The Interactive Lead will work closely GC Group Creative Director, Worldwide Creative Leadership (London & Cupertino), and Greater China Marcom leadership to deliver creative that resonates with the market.
Description：
Take ownership of creative outcomes and lead interactive teams and agencies in developing, reviewing, and performing digital campaigns, always-on social handles, apple.com, and other direct and indirect digital platforms for Apple’s brand and products.
– Lead experience designers, visual designers, writers, and agencies to conceptualize ideas, co-directing teams to produce high-quality campaigns, content, and social posts through sound content strategies, elegant experience design thinking, refined craft design, and meaningful writing.
– Demonstrate exceptional strategic and design thinking, offering expertise in content strategy, system design, usability, analytics, user testing, information architecture, and marketing.
– Clearly articulate the rationale behind design decisions and exhibit strong managerial skills to guide internal teams and external partners.
– Provide feedback, listen to perspectives, and resolve conflicts within your team and across Marcom, ensuring that all voices are heard and considered.
– Mentor emerging creatives in crafting meaningful and inspiring content.
职位要求：
Minimum Qualifications：
15+ years of significant experience in experience design and information architecture, including at least 5 years of management experience as a leader in a creative-focused digital agency or in-house at a leading brand.
A portfolio that demonstrates applied knowledge of usability, user-centered design, and content strategy, combining logical and creative thinking. Your experience design (XD) documents include sitemaps, user flows, and wireframes.
Extensive experience in content strategy and platform design, from large-scale marketing sites to transactional commerce sites. Proficiency in web and app experience design, along with familiarity with current development technologies.
Strong written and spoken English skills and interpersonal abilities, with the capability to present and explain XD directions to a broad audience and contribute effectively through all phases of an interactive project.
Preferred Qualifications：
A global perspective with an awareness of the latest digital trends and work from around the world.
Strong understanding of how to use analytics and user testing to inform the design process.
An understanding of the creative process, including the time and resources typically required to produce high-quality work.
Familiarity with local culture in China and its unique digital landscape.
A passion for design that is thoughtful, meaningful, and inspiring.
Ability to present, collaborate, and respectfully debate with senior partners in a clear and articulate manner.
Language ability in Chinese.
招聘部门：
Apple Marketing
工作地点：
Shanghai, Shanghai, China
面试建议：
Apple的Interactive Lead职位是一个极具挑战性和影响力的角色，要求候选人不仅具备深厚的用户体验设计和信息架构经验，还需要在数字营销和内容策略方面有卓越的表现。这个职位的特殊之处在于它需要候选人能够领导跨职能团队，与全球创意领导团队紧密合作，同时深刻理解中国市场的独特需求和文化背景。 为了准备这个职位的面试，建议候选人首先确保自己的作品集能够充分展示在用户体验设计和内容策略方面的实际应用能力，特别是那些能够体现逻辑思维和创造性思维结合的项目。其次，候选人应该准备详细讨论自己如何利用分析工具和用户测试来优化设计决策，以及如何在中国独特的数字环境中实施全球化的创意策略。此外，候选人还需要展示自己在团队管理和冲突解决方面的能力，因为这一职位需要频繁地与内外部团队合作。最后，如果候选人具备中文能力，这将是一个显著的优势，可以在面试中突出强调。
在线咨询
提示：由 AI 生成回答，可能存在错误，请注意甄别。