职位描述：
Summary：
Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here in Retail, we are responsible for Apple’s flagship Stores and Online experience. Our main goal is to deliver a magical, personal experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such extraordinary stores, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
The Apple Retail team is seeking an exceptional Go-to-Market Commercial Leader to support and develop the end-to-end Greater China commercial strategy, driving transformative growth across one of Retail’s most critical regions.
In this role, you will leverage a deep understanding of retail trends, consumer insights, and the unique dynamics of Greater China to develop and execute impactful strategies that accelerate growth and innovation for Apple Retail.
Responsibilities of this position include leading a team of Country and Commercial managers, demonstrating exceptional leadership abilities, driving tactical actions as well as strategic initiatives requiring an individual with strong leadership skills and deep commercial experience. For the day-to-day, the role will require strong business acumen in interpreting results, providing market insights and the development of reports and metrics. At the planning level, it will require confidence in operating both independently, as well as working at a cross functional level to articulate, influence and promote development plans.
Description：
Qualified candidates should also be comfortable in the development of partnerships – both internal and external to meet Retail’s objectives. These may include marketing / demand generation, merchandising, programs, payments and fulfillment.
– Develop Commercial Strategy: Design and implement go-to-market strategy and commercial plans for Retail, focusing on Marketing, Merchandising, Affordability, Promotions, and Fulfillment to meet business objectives.
– Customer Insights: Analyze Country-specific trends, customer behaviors, and carrier sales dynamics to recommend and launch effective campaigns and commercial programs that drive growth and engagement.
– Business Analysis and Reporting: Deliver actionable insights on market and business performance to Retail leadership, highlighting opportunities and key trends.
– Innovative Growth Initiatives: Manage the ideation and development of new business concepts, managing the process from idea generation to securing leadership approvals and working with cross-functional teams to implement.
职位要求：
Minimum Qualifications：
Bachelor’s degree in Business, Marketing, Economics, or equivalent experience in a related field.
10+ years of experience in commercial strategy, go-to-market planning, or retail business management. Should also include 3+ years experience managing managers / senior ICs.
Proven ability to analyze market trends, consumer behavior, and business performance to develop actionable strategies. Deep understanding of the consumer electronics market, competitive dynamics, and channel strategies.
Strong leadership skills with the ability to influence and drive cross-functional teams without direct authority. Excellent communication, relationship-building, and executive presentation skills.
Preferred Qualifications：
Fluency in Mandarin: Chinese language proficiency
Experience in the Chinese Retail Market: Knowledge of China’s retail landscape, including consumer behavior and regulatory environment, is beneficial.
Data Analytics Proficiency: Skills in data analysis tools and methodologies to extract insights from large datasets, supporting strategic decision-making.
Innovation and Creativity: Ability to think creatively and innovate, particularly in developing new business models or marketing strategies.
Project Management Skills: Experience in managing complex projects, including cross-functional collaboration and timeline management.
招聘部门：
Apple Corporate Functions
工作地点：
Shanghai, Shanghai, China
面试建议：
Apple这个职位在寻找的不仅是一位商业领袖，更是能在大中华区复杂零售环境中创造魔法体验的战略家。关键点在于：一是对本地市场的深刻洞察力，需要你展示如何将全球品牌理念与本土消费者需求相结合；二是领导力体现在既要管理团队又要影响无直接汇报关系的跨部门团队；三是数据驱动决策能力，这要求你能从海量数据中提炼出可执行的商业洞察。 建议从三个维度准备：首先准备2-3个你主导的跨市场商业案例，重点说明如何平衡全球战略与本地化执行；其次针对中国零售市场特有的支付方式、促销节点等准备你的创新方案，展现你对本土生态的理解；最后务必准备数据故事——如何通过数据分析发现机会并推动业务增长。面试中可能会遇到情景模拟测试，比如让你现场分析一组销售数据并提出改进方案。记住Apple最看重的是创造惊喜体验的能力，所有回答都要回归到如何为顾客创造魔法时刻这个核心。
在线咨询
提示：由 AI 生成回答，可能存在错误，请注意甄别。