职位描述：
Summary：
Apple’s Worldwide Communications team informs the world about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!
The Greater China team develops and manages world-class communication efforts that support Apple’s business in country. Currently, we are seeking a Producer specialized in social media to ensure flawless development and adaptation of Apple’s social content. This role will manage the third-party production house supporting our social visual storytelling, and collaborate with content, creative, data strategist and PR professionals who work closely with press and influencers both day and night. You will be expected to be hands on, obsessed with details, bring bold new ideas, and ensure the highest standards of aesthetic and visual excellence. We make the results beautiful, and the effort invisible.
Description：
The Social Media Producer at Apple is responsible for bringing creative ideas to life and support the content strategy used in social media spaces (primarily with rednote, Weibo platforms and campaign-based with influencers and press outlets). This professional should be able to deliver innovative thinking, and will collaborate with multiple teams to deliver integrated and cohesive creative solutions.
– Partner with Creatives and Content Teams closely and push for creative and tech innovation for social media programs, with the goal of enhancing Apple’s impact and influence in the social media landscape.
– Own and manage the creative development process for social media programs, from planning, design, to development and implementation. Manage multiple workflows and deliver project on time, and help set expectations for team while keeping all ongoing tasks on track.
– Support to influence how product launch and momentum campaigns are developed to ensure maximum social media impact in the region.
– Have a good knowledge of Apple, its products, its business prioritization to help the team deliver world-class communications on social media platforms.
职位要求：
Minimum Qualifications：
3+ years experience working with social media platforms, influencers and culture verticals, ideally within a learning digital agency or social production house.
Deep understanding of rednote, Weibo and other short-form video platforms, including content format, creative ideas, platform algorithms, trends, and best practices.
Strong sense of visual storytelling and content aesthetics suited to Gen Z.
Bilingual in Chinese and English, with excellent written and verbal communication skills.
Preferred Qualifications：
Bachelor or above degrees in communications, marketing, business administration, new media, photography & film, culture & arts, etc.
Excellent presentation skills, with the ability to clearly communicate creative ideas and strategies across a global organization.
Organized, deadline-driven, and possess excellent problem-solving skills.
Proven track record of working collaboratively with cross-functional creative and production teams.
Possess a strong visual design background with a keen eye for aesthetics and attention to details.
Effective communication skills, written and verbal, with a demonstrated ability to work cross-functionally.
Desire to deliver at an outstanding level with a particular passion for crafting work that is thoughtful, relevant, accurate, clear and inspiring.
Ability to make sense of complex and sometimes contradictory information to effectively solve problems.
Uses a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
Knows how to marshal resources (people, funding, material, support) to get things done.
High level of professional judgement and autonomy.
Self managed and independent.
招聘部门：
Apple Marketing
工作地点：
Shanghai, Shanghai, China
面试建议：
Apple的社交媒体制作人职位是一个极具挑战性的角色，它不仅要求候选人具备扎实的社交媒体运营经验，更需要有独特的创意视角和卓越的执行能力。这个职位的特殊之处在于它需要同时兼顾Apple品牌的高标准要求和中国本土社交媒体平台的特点。面试官会特别关注候选人对rednote和微博平台的深度理解，以及将Apple产品故事转化为适合中国社交媒体环境的内容的能力。 在准备面试时，你需要重点展示三个方面：首先是你对中国社交媒体生态的深刻理解，包括平台算法、内容趋势和用户行为；其次是你过往在视觉叙事方面的成功案例，特别是那些能够体现你对细节把控和美学追求的作品；最后是你的跨团队协作能力，因为这份工作需要频繁与创意、内容和公关团队合作。建议准备3-5个你主导的成功案例，用数据和结果来证明你的能力。同时，要熟悉Apple最新的产品线和营销活动，因为面试官很可能会考察你对Apple品牌的理解程度。
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